Department
Leadership
Main Role
As Chief Product Officer, Yasar oversees the SME Commercial Lines, Motor, and Accident & Health underwriting teams in Singapore. His focus is on driving disciplined product strategy portfolio optimisation, and sustainable technical performance in Singapore. This includes leadership of underwriting governance, product development, UW analytics, and end-to-end portfolio management.
Personal Profile
Yasar joined Liberty in 2020, bringing over 20 years of industry experience in senior roles across underwriting, product management, and portfolio strategy, spanning multiple product classes and markets.
His background includes leading cross‑functional alignment with Distribution, Claims, Actuarial, and Operations teams; driving producer engagement strategies; managing exposure and accumulation; and strengthening market competitiveness through data‑driven insights and customer‑centric enhancements. He has also played a key role in business transformation and digital enablement across our product lines, ensuring operational efficiency and strong technical discipline.
Yasar holds a Bachelor of Economics from the University of Dokuz Eylul.